Atomic Data website & digital campaigns
website design, brand extension, photoshoot direction, iconography, animation
Atomic Data provides a customizable IT experience. For them, I designed a website that communicates the breadth of their services at a glance. Their original site was heavily restructured to reflect their updated style of offerings, while incorporating improved user experience & ADA compliancy.
Additionally, I’ve create many Atomic Data animated ads for web & animated stadium takeovers.
role / designer
agency / ideas that kick
Planning stages
The team & I began by collecting all the content from the existing website. It was outdated & made up of an abundance of individual pages. After sifting, we pulled out relevant information & reorganized into a site map to share with the client.
Original site layout
Lo-fi prototypes to hi-fi mock-ups.
After receiving approval on the site map, it was time to create a low-fidelity prototype to help the client more easily visualize our design plan.
From there, I could begin designing the high-fidelity mock-up. Here are a couple layout explorations done of the homepage.
Photoshoot
The hi-fi mock-up helped inform all the photography we would need. I used the designs as a guide to direct a large, multi-day photoshoot at Atomic’s downtown office.
Completion.
I set all the photography & design in layout. Tablet & mobile templates were also created. We now had an engaging website built upon the existing brand that properly showcased their business model & offerings. It is fully responsive & compliant.
