Twin Cities in Motion
identity, brand extension, systems, print materials, digital ads
TCM hosts over 10 year-round running & community events, including the Twin Cities Marathon Weekend. My role was to concept strong themes & create impactful, long-lasting materials for the individual race events while still ensuring visibility of the umbrella brand.
Reimagined fun, unique items such as medals & merchandise, but also handled functional pieces including maps, brochures, mailers & digital ads.
My highlights were designing for the Red, White & Boom! 5K & Half Marathon and developing the identity for the Hot Dash 5K & 10 Mi.
role / designer
agency / ideas that kick
MARATHON WEEKEND
Known as “The Most Beautiful Urban Marathon in America”, the 3-day race event is one of the top 10 largest marathons in the country. One of my favorite pieces was the finish line structure.
HOT DASH 5K & 10 MI
Developed a brand new identity & visual system for the Minnesota themed race. Incorporated a bright, iconic plaid, a bit of winter & a whole lot of Minnesota nice.
RED, WHITE & BOOM! 5K & HALF MARATHON
This independence day race was a blast to design for! We set a track record of energetic, celebratory designs for the summer race.
